Apple is eliminating more than 200 positions across teams responsible for the Vision Pro and Siri as the company redirects resources toward artificial intelligence and its next generation of hardware, according to a Bloomberg report citing people familiar with the matter.
The restructuring affects both Apple’s Vision Products Group and teams working on Siri and AI software, reflecting a broader shift in the company’s priorities as it competes in the rapidly evolving AI market.
Vision Pro Team Faces Major Restructuring
Approximately 100 positions are being eliminated within Apple’s Vision Products Group, including significant changes to teams responsible for gaming and immersive video content for Vision Pro.
Apple is reportedly scaling back its dedicated Vision Pro gaming efforts and substantially reducing its immersive video production operation.
The company has told affected employees that the changes reflect how customers are currently using the headset. Producing high-end immersive content can require significant resources, while the relatively small active user base makes the economics difficult to justify at scale.
The cuts do not mean Apple is abandoning spatial computing.
The Vision Pro and visionOS remain part of Apple’s product strategy, with the company continuing to explore future devices and experiences built around spatial computing.
Siri Undergoes AI-Focused Transformation
Another roughly 100 positions are reportedly being eliminated across Siri and software engineering teams.
Among the affected groups is Apple’s Intelligent Systems Experience team, which works on AI-powered experiences across the company’s ecosystem.
The restructuring comes as Apple works on a substantially redesigned version of Siri based on a new technical architecture.
Rather than simply adding capabilities to the existing assistant, Apple is rebuilding parts of Siri around more advanced AI systems. That shift requires different technical expertise, resulting in some existing roles being removed while new positions are created.
Apple said the changes are intended to “evolve our business to deliver the best experiences for our users.”
The company also said employees affected by the restructuring will have opportunities to apply for other positions within Apple where available.
Smart Glasses Could Become Apple’s Next Bet
The restructuring comes as Apple reportedly looks beyond Vision Pro toward a broader strategy for spatial computing.
One area attracting increasing attention is AI-powered smart glasses, which could offer a more lightweight and accessible alternative to a full mixed-reality headset.
Unlike Vision Pro, which requires a relatively large headset and targets immersive computing, smart glasses could bring Apple’s AI capabilities into everyday activities such as navigation, communication, visual assistance, and information retrieval.
This could give Apple a path toward bringing spatial computing and AI to a much larger audience.
AI Is Reshaping Apple’s Priorities
The latest cuts highlight the pressure facing Apple as the technology industry rapidly shifts toward AI.
Companies across the sector are increasing spending on AI infrastructure, intelligent software, and new hardware experiences. Apple has been working to strengthen its own AI capabilities while integrating the technology across the iPhone, Mac, Siri, and other products.
At the same time, rising component costs and intense competition are forcing technology companies to reassess which projects deserve continued investment.
For Apple, the message appears increasingly clear: AI is moving closer to the center of its product strategy.
What’s Next for Vision Pro and Siri?
The Vision Pro remains part of Apple’s spatial computing roadmap, but the latest restructuring suggests the company is becoming more selective about how it allocates resources around the platform.
Meanwhile, Siri is entering a much more consequential phase as Apple attempts to transform its long-running voice assistant into a more capable AI-powered system.
The changes could ultimately result in fewer resources being devoted to some existing projects while increasing investment in technologies Apple believes can reach a much broader audience.
Apple’s latest restructuring therefore looks less like a retreat from Vision Pro and more like a reallocation of resources toward the AI experiences the company believes will define its next chapter.
